Barupeluoa ba Sibos ba qotsitse litšitiso tsa taolo, likheo tsa litsebo, mekhoa ea khale ea ho sebetsa, mahlale a morao-rao le litsamaiso tsa mantlha, mathata a ho hula le ho sekaseka lintlha tsa bareki e le litšitiso mererong e matla ea phetoho ea dijithale.

Letsatsing la pele le maphathaphathe la ho khutlela Sibos, phomolo ea ho hokahana ka seqo le ho phahamisa maikutlo ho lithaka e ile ea utloahala ha mekhatlo ea lichelete e bokane setsing sa kopano sa RAI sa Amsterdam.

Ho fumana kutloisiso ea 'nete ea seo borabanka ba se nahanang ka bona, Publicis Sapient e phatlalalitse Global Banking benchmark Study 2022, e senolang hore libanka tse ngata li entse tsoelo-pele e itekanetseng likhoeling tse 12 tse fetileng, ho eketsa khatello ho tsona ho matlafatsa boiteko ba bona ba phetoho ea dijithale. Sudeepto Mukherjee, VP EMEA & APAC le moetapele oa banka & inshorense bakeng sa Publicis Sapient.

Ho baetapele ba phahameng ba libanka ba 1000+ ba hlahlobiloeng, 54% ba ntse ba tla etsa tsoelo-pele e kholo mabapi le ho phethahatsa merero ea bona ea phetoho ea dijithale, ha 20% feela e tlaleha hore e na le mofuta oa ts'ebetso oa khale.

Phuputso e boetse e bontša hore 70% ea batsamaisi ba boemo ba C ba lumela hore ba ka pele ho tlhōlisano ha ho tluoa tabeng ea ho iketsetsa liphihlelo tsa bareki, ha ho bapisoa le 40% feela ea baokameli ba phahameng.Ka mokhoa o ts'oanang, 64% ea batsamaisi ba C-suite ba lumela hore ba ka pele ho tlholisano ha ho tluoa tabeng ea ho fana ka mahlale a macha, ha ho bapisoa le 43% feela ea baokameli ba phahameng, 63% ea basebetsi ba C-level ba re ba ka pele ho lithaka tsa bona ho nts'etsapele pele. talenta ea ho ntlafatsa phetoho ea dijithale, ha e bapisoa le 43% feela ea batsamaisi ba phahameng.Mukherjee o lumela hore libanka li hloka ho hokahanya phapang ena ea maikutlo ho thusa ho hlalosa libaka tse tlang ho tsepamisa maikutlo.

Ha re sheba lintlha tse ka sehloohong tsa phetoho, libanka li supa tlhokahalo ea ho lula ka pele ho bahlolisani, tse kenyelletsang lithaka tsa litšebeletso tsa lichelete tsa lefa le libanka tsa pele tsa dijithale hammoho le likhoebo tse kang Apple tse keneng ka har'a banka ho tsoa ho theknoloji, likhokahano tsa mehala le mabenkele. mafapha.Tlhokahalo ea ho kopana le litebello tsa bareki tse fetohang ka potlako, tseo hona joale li atisang ho behoa ke lik'hamphani tse ka ntle ho litšebeletso tsa lichelete, hape ke mokhanni o moholo.

Leha libanka li na le litabatabelo tse matla tsa phetoho ea dijithale, tlhahlobo e fumana litšitiso tse ngata, ho kenyeletsoa litšitiso tsa taolo, likheo tsa litsebo, mekhoa ea khale ea ho sebetsa, mahlale a morao-rao le lits'ebetso tsa mantlha, le mathata a ho hula le ho sekaseka lintlha tsa bareki.

"Ntho e nthabisang ka ho fetesisa e ne e le taba e makatsang: Libanka li re li batla ho nchafatsa mantlha, li batla ho fumana lintlha tsohle, empa ha li bue ka likarolo tse thata," ho boletse Mukherjee."U tlameha ho fetola setso, u tlameha ho ntlafatsa le ho ntlafatsa bokhoni ba hau, u tlameha ho beha haholo motheong.Ba bua ka lintho tse tlang kamora moo, empa lintlha tse thata ke tse ling tsa lintho tse sa bonahaleng. ”Mukherjee o lumela hore libanka li tlameha ho itšoara joalo ka li-fintech ho sheba lintho tse sa bonahaleng le ho emisa ho bona liphoso tse fetileng e le tšitiso ea phetoho ea dijithale nakong e tlang.