Otenga nawo gawo a Sibos adatchula zopinga zowongolera, zopinga zamaluso, njira zakale zogwirira ntchito, matekinoloje anthawi yayitali ndi machitidwe oyambira, zovuta kuchotsa ndi kusanthula deta yamakasitomala ngati zopinga za mapulani olimba mtima akusintha kwa digito.

Patsiku loyamba lotanganidwa kubwerera ku Sibos, mpumulo wolumikizananso pamasom'pamaso ndi malingaliro odumphadumpha kuchokera kwa anzawo udawoneka pomwe mabungwe azachuma adasonkhana pabwalo la msonkhano wa RAI ku Amsterdam.

Kuti mumvetse bwino zomwe mabanki amadziganizira okha, Publicis Sapient adakhazikitsa Global Banking benchmark Study 2022, yomwe ikuwonetsa kuti mabanki ambiri apita patsogolo pang'onopang'ono m'miyezi 12 yapitayi, ndikuwonjezera chikakamizo pa iwo kuti alimbikitse ntchito zawo zosinthira digito, adatero. Sudeepto Mukherjee, wamkulu VP EMEA & APAC komanso banki & inshuwaransi mtsogoleri wa Publicis Sapient.

Mwa atsogoleri 1000+ amabanki omwe adafunsidwa, 54% ikupita patsogolo kwambiri pakukwaniritsa mapulani awo osintha digito, pomwe 20% yokha inanena kuti ali ndi mtundu wokhazikika wogwirira ntchito.

Kafukufukuyu akuwonetsanso kuti 70% ya oyang'anira C-level amakhulupirira kuti ali patsogolo pa mpikisano pankhani yosintha zomwe makasitomala amakumana nazo, poyerekeza ndi 40% yokha ya oyang'anira akulu.Momwemonso, 64% ya oyang'anira C-suite amakhulupirira kuti ali patsogolo pa mpikisano pankhani yotumiza matekinoloje atsopano, poyerekeza ndi 43% yokha ya mamenejala akulu, 63% a C-level execs akuti ali patsogolo pa anzawo pakupanga zomwe zilipo. luso lokulitsa kusintha kwa digito, poyerekeza ndi 43% yokha ya oyang'anira akulu.Mukherjee akukhulupirira kuti mabanki akuyenera kugwirizanitsa kusiyana kumeneku m'malingaliro kuti athe kufotokozera madera omwe adzakhalepo.

Kuyang'ana zomwe zimayambitsa kusintha, mabanki amawonetsa kufunikira kokhala patsogolo pa omwe akupikisana nawo, omwe amaphatikiza anzawo azachuma komanso mabanki omwe amapikisana nawo pa digito komanso mabizinesi monga Apple omwe alowa kubanki kuchokera kuukadaulo, kulumikizana ndi matelefoni, komanso kugulitsa. magawo.Kufunika kokwaniritsa zoyembekeza za makasitomala zomwe zikusintha mwachangu, zomwe nthawi zambiri zimayikidwa ndi makampani kunja kwa ntchito zachuma, ndizoyendetsanso kwambiri.

Ngakhale mabanki ali ndi chikhumbo cholimba cha kusintha kwa digito, kafukufukuyu apeza zopinga zambiri, kuphatikiza zopinga zowongolera, mipata yamaluso, njira zakale zogwirira ntchito, matekinoloje amtundu wakale ndi machitidwe oyambira, komanso zovuta kuchotsa ndi kusanthula deta yamakasitomala.

"Chinthu chochititsa chidwi kwambiri kwa ine chinali chododometsa: Mabanki amanena kuti akufuna kukonzanso maziko, akufuna kupeza deta yonse, koma sakunena za ziwalo zolimba," adatero Mukherjee."Muyenera kusintha chikhalidwe, muyenera kukulitsa ndi kukulitsa luso lanu, muyenera kuyika zambiri pamaziko.Akulankhula za zomwe zikubwera, koma zovuta ndi zina mwazinthu zosaoneka. ”Mukherjee akukhulupirira kuti mabanki amayenera kukhala ngati ma fintech kuti azitha kuyang'ana zosawoneka bwino ndikusiya kuwona zolephera zakale ngati cholepheretsa kusintha kwa digito kwamtsogolo.